ASOS Saved Items: Where to Find Them, and Why They Disappear
ASOS Saved Items sit behind the heart icon at the top right of any page and stay for six months, or 60 days if you saved them logged out. If they disappeared, check the account, the 500-item limit and your bag before clearing anything.
If your ASOS Saved Items disappeared, first compare the app with the website while signed into the same account. An empty screen can mean an account mismatch, a loading failure, expired saves, or an oversized list. Treat those as different problems: repeatedly clearing data will not fix all of them and can make guest saves harder to recover.
Where to find Saved Items on ASOS
Select the heart icon at the top right of any ASOS page. That opens your Saved Items list, which is the same thing as your hearted items. To add a product, sign in and tap the heart on its product page.
The list does more than hold products. ASOS marks items that have dropped in price, sold out or are running low, so you can see which saves need a decision. Saving does not reserve anything, though: ASOS says a saved item can still sell out while it sits on your list.
In the app you can also sort saves into Boards. Tap the heart, then Add to Board, and you can keep up to 50 Boards. The website shows all the same saved items, just without the Boards.
ASOS Saved Items disappeared: check the account first
Next, open the ASOS website in the browser you normally use and select the heart icon. If the list appears there, copy the links or record the important products before changing anything else. A working list on one device gives you a reference against which to check another.
Guest saves are not a dependable cross-device record. Switching browsers, using private browsing, or removing site data can separate you from the browser state used when saving. Do not expect a guest list on a laptop to appear automatically in a newly installed phone app.
Sign into the same account on both devices, then compare one distinctive saved product. Check the browsing country as well: ASOS notes that availability can differ by country. An account mismatch and a regional catalogue difference can look similar until you test a specific item.
ASOS's Can I save an item for later? help page also says signed-in saves remain for six months; saves made while logged out remain for sixty days. Old entries can therefore disappear without a loading fault. If the website works, remove a few unwanted products there and reopen the app. These are ASOS's published rules, not a guarantee of permanent storage.
Sold out does not automatically mean removed from Saved Items. ASOS says the list can display sold-out products, so a missing size alone is not proof that the save should vanish. A product withdrawn from the catalogue is a different problem from an item that remains listed but currently has no stock.
Also distinguish a Board from the full Saved Items list. ASOS Boards are an app feature; the website can show the saved products without reproducing those Boards. Seeing a different organization on the website is therefore not, by itself, evidence that the products were deleted.
How to share ASOS Saved Items with a Board
Share a Board from the ASOS app. Open Saved Items, pick the Board and tap the Share link icon, then send the link to whoever is helping you choose. Boards can only be created in the app, so sharing starts there even if you usually shop on the website.
Two details catch people out. Someone in another country sees only the items available in their browsing country. And a shared link cannot be switched off later: to stop someone viewing a Board, you have to delete the Board and start again.
Why your ASOS bag emptied after you signed up
Check Saved Items before anything else. ASOS moves items you put in your bag but did not check out into your Saved Items list, so a bag that looks empty after you sign in or create an account may have been moved there, not wiped.
If the products are not there either, check how you saved them. ASOS keeps saves made while logged out for 60 days, and its help page does not say they move into a new account, so open the browser you first used and look there.
When ASOS Saved Items will not load
ASOS's app help recommends those basic steps, keeping the operating system current, and reinstalling if the problem persists.
Before reinstalling, confirm your login details and check the website. If the list appears there, you have stronger evidence that the problem is with the app session. Sign out and back in only after preserving any guest saves you still need. Reinstallation is not a recovery method for expired entries.
On Android, you can try clearing only the cache through the phone's Settings → Apps → ASOS, then its storage controls. Manufacturers vary the labels. Do not confuse Clear cache with Clear storage or Clear data, which resets more local information. iPhone does not offer a universal equivalent cache button for every app.
If both the app and website fail, try another connection and check whether ordinary product pages load. Look for a service notice on ASOS's own site or customer-care pages. A failure confined to your home connection points somewhere different from the same failure across devices and connections.
When asking customer care for help, include the time, device, app version, browsing country, and whether the website list works. Say whether the screen is empty or stuck loading. This gives support something reproducible and avoids another round of generic instructions to refresh the page.
What troubleshooting cannot restore
A cache refresh cannot recreate an expired save or bring a withdrawn listing back into sale. Support may investigate account or display faults, but cannot promise to reconstruct your historical wishlist or make an unavailable product purchasable. Keep the distinction between identifying an item and buying it again.
For products you care about, keep the original URL, brand, product name or code, color, selected size, and a dated price with its currency. Include a screenshot that shows the item clearly. A listing image alone may not distinguish two similar versions, while a remembered price may belong to a different size or promotion.
You can save the product to dEssence and include the screenshot, size, and price as your reference. Then, as a separate action, set up price or stock watching on the saved item. Saving alone does not turn on watching, and a watch cannot restore a product the retailer has removed.
Once the list loads again, test one new save on both your usual devices while signed in. Keep the items you are actively comparing and record the identifiers for the few you would be disappointed to lose. That makes the retailer's list useful for shopping without treating it as your only long-term record.
Frequently asked questions
How long do items stay in ASOS Saved Items?
Six months if you saved them while signed in, and 60 days if you were not logged in. After that, ASOS removes them from the list.
Is there a limit on ASOS Saved Items?
Yes, 500 items. Past that, the app may say you have no saved items, while the website still shows the full list. Myntra's cap is higher, about 1,000 items by shoppers' reports, as our guide to the Myntra wishlist limit explains.
Does saving an item on ASOS reserve it?
No. ASOS says saving an item does not reserve it, so the size you wanted can sell out while it sits on your list.
Can ASOS tell me when a saved item is back in stock?
The list shows when an item has dropped in price, sold out or is running low, but ASOS's help does not describe a back-in-stock alert. To hear when your size returns, send the product link to Tracy, the assistant in dEssence, and ask her to watch the stock.