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8 min readApril 11

Netflix "My List" problem: why you always end up rewatching The Office

Netflix's My List was supposed to help you find something great to watch. Instead you have 200 titles, 45 minutes of scrolling, and you're watching The Office again.

Netflix "My List" problem: why you always end up rewatching The Office

Netflix My List quietly becomes a watchlist graveyard because it stores titles without context: no memory of who recommended what, when, or why. Capture recommendations with the context attached outside Netflix, then ask in your own words on Friday night instead of scrolling thumbnails for ages.

It's Friday night. You sit down with takeout. You open Netflix. Forty-five minutes later, you're three episodes deep into The Office. Again.

Your "My List" has dozens of titles on it. You didn't watch any of them.

This is not a willpower problem. This is a design problem. My List was built like a digital Post-it note from another era, and the way you actually decide what to watch now has nothing to do with that. The same broken pattern shows up in Why You Spend 47 Minutes Choosing What to Watch and End Up Rewatching The Office Anyway.

Why is your Netflix My List a graveyard?

A user on Reddit described it perfectly: their My List had become "a graveyard of intentions." Movies they meant to watch with their partner. Documentaries someone smart told them were important. The foreign film a coworker raved about. All sitting there. None getting picked.

"I'm curating a museum of stuff I'll never see," they wrote.

The pattern is everywhere. You see a trailer, you save it. A friend mentions a show, you save it. A Twitter thread lists essential thrillers, you save them. Saving feels like progress. It is not progress. It's just deferral.

And then Friday comes. You scroll your list. Nothing feels right. The mood you were in when you saved that Korean revenge thriller is not the mood you're in tonight. You scroll past it. You scroll past everything. You give up and rewatch The Office.

Why does "Save for Later" always lose?

The problem with My List is that it asks one question, "do you want to watch this someday?", and then expects that answer to be useful months later when the actual question is completely different.

The actual question on Friday night is: "What do I want to watch right now, with this person, in this mood, with this much energy?"

A bookmark from weeks ago has no answer to that. It's a flat title with a thumbnail. No context about why you saved it. No memory of who recommended it. No signal about whether it fits tonight.

So you do what every human does when faced with a list of equally weighted options and a tired brain: you pick the path of least resistance. The thing you've already seen. The thing that requires zero decision-making. The Office. Friends. Suits. The same handful of shows everyone defaults to when the list fails them. The decision-fatigue research on choice overload (Iyengar's jam-jar study and follow-ups) all points the same way: more options past a small handful reduce the chance you'll pick at all.

In practice, Netflix's home screen leads with new content and trending rows; your saved list sits behind a tab you have to click into.

Why is the recommendation problem bigger than Netflix?

Here's what makes this worse. Most of the things you actually want to watch don't come from Netflix's homepage at all.

They come from a friend in a group chat. A podcast host mentioning a film in passing. A Letterboxd review someone screenshotted. A Reddit comment three layers deep. A tweet from a director you follow. A scene that went viral on TikTok. Same gap as Movie Recommendations From Friends and TV Show Recommendations You Forgot.

That's where the real recommendations live, and they don't end up in My List. They end up nowhere. You read the message, you think "ooh, I want to watch that," and then you close the app and forget the title within an hour.

One Reddit user described keeping a notes file called "movies people told me about." It had dozens of entries. They couldn't remember why they'd saved any of them. "Was 'Aftersun' the one Sarah liked or the one my dad hated?" they wrote. The recommendation arrived with context. The save destroyed the context. By the time they wanted to watch something, the context was gone.

This is the gap. The space between "someone recommended this" and "I'm choosing what to watch tonight" is where every good suggestion goes to die. Spotify Liked Songs fail the same way.

Why do the usual fixes (Letterboxd, Notes, Trakt) keep failing?

You've probably tried something. A Letterboxd watchlist. A note in your phone. A shared Google Doc with your partner. A Trakt account you set up enthusiastically and abandoned a few weeks later.

The pattern is always the same. Week one, you save things diligently. Week two, you stop tagging because tagging is annoying. Week three, the list is a pile of titles with no context. Week four, you stop opening the list at all.

Letterboxd works if you're already deep into film culture; for most people, it's another app to maintain. A plain notes file puts the recall work back on you: weeks later, you're trying to remember the exact wording you typed to find the title again, and if you don't get it right, the entry doesn't come back. Shared lists drift the moment one person stops updating them, and the other person stops trusting what's there.

Every solution asks you to do work upfront, categorize, tag, rate, organize, that your tired Friday-night self gets no benefit from. The tax is at the wrong end of the transaction.

How do you actually remember what to watch?

What if the recommendation came back to you with everything you knew about it?

You're at your desk reading a Letterboxd thread. Clip it with the Chrome extension. Done. No tagging, no categorizing, no decision about which list it belongs in. Or, on your phone, chatting with a friend on Telegram, forward the message to the dEssence Telegram bot. Or paste a YouTube link straight into the web app at dessence.ai. Three co-equal save surfaces: Chrome extension, Telegram bot, or the web app at dessence.ai.

A few weeks later, on Friday night, you ask in your own words: "what was that show about a chef someone recommended last month?" And the answer comes back, with the friend's name, what they said about it, and why they thought you'd like it.

dEssence is memory you don't have to maintain. Save it, forget it, ask for it later. No folders, no tags, no organizing. It's a memory layer for everything anyone ever recommended you: shows, films, books, restaurants, articles. Capture from the Chrome extension, the Telegram bot, or the web app at dessence.ai, whichever is closest at the moment. dEssence holds the context, not just the title.

When you want to recall something, ask in your own words like you would a friend. "That dark comedy my brother told me about over Christmas." "The thriller from the podcast about Iceland." "Something light I saved when I was sick last month." It understands what you mean.

Because dEssence is pulling from what you actually saved, the recommendation comes back with the full context: who said it, what they said, why you thought it sounded good. You're not staring at a flat list of titles; you're asking for the one that fits tonight and getting the answer.

Honest caveats: dEssence is in beta. No native iOS or Android apps yet (Chrome extension, Telegram bot, web app only). The paid tier is not finalized. No team features or shared lists.

Frequently asked questions

Why does Netflix My List change order?

Netflix sorts My List using its own internal logic, partly by recency, partly by relevance to what it thinks you want to watch right now. There's a manual sort option, but it doesn't always stick predictably across devices. The visible order rarely matches the order in which you remember saving things.

How many titles can you add to Netflix My List?

Netflix sets a cap on how many titles a single profile can hold. Once you hit the limit, you have to remove items before you can save new ones. Heavy users hit the cap and start curating reluctantly, deleting things they meant to watch just to make space for new saves.

Does Netflix remove titles from My List?

Yes. When a title leaves the Netflix catalog (rights expire, the show moves to a competitor), it disappears from My List entirely. You don't get a notification. The slot quietly empties, and you only notice the next time you go looking for something you remembered saving.

Why is Netflix My List not working?

If My List isn't loading or syncing across devices, it's usually a sync delay between Netflix profiles or a stale cached version on the device. But the deeper 'not working' is structural: My List is a flat list with no context, no notes, and no mood signal, so even when it loads correctly, it rarely helps you decide what to watch tonight.

The real problem was never the list

My List was designed for a world where Netflix was the only place you found things to watch. That world is gone. Recommendations now come from everywhere, in fragments, across a dozen apps. A list of titles can't hold that. It was never going to.

What you need is not a longer watchlist. You need a memory that captures the recommendation when it arrives, holds the context, and brings it back when you're actually deciding.

That's the difference between scrolling for forty-five minutes and watching the thing you actually wanted to see.